Distracted driving = drunk driving. All doctors in and out of primary care should be telling patients this. Oprah talks about it nearly every day. We should, too. We have the rare privilege of an often captive audience. Our patients come to us for advice.

Framing distracted driving with drunk driving conveys the “Inherent Risk and implied immorality” of the situation, wrote Dr Amy Ship in today’s New England Journal of Medicine.

She says, “more than 275 millionAmericans own cell phones, and 81% of them talk on those phoneswhile driving.” It’s time for primary care doctors to not only talk about the issue, but frame and explain the risk that distracted driving poses for patients.  In my world that is teenagers who are driving.  And then all the children who ride around in cars with drivers who are distracted.

In the editorial, Dr Ship uses a Youtube video for storytelling and education. It’s a brilliant use of new media. A little morsel for all of us to endure.

If you have a teenager, will you please show them this video? Graphic, real, and powerful, it tells the story of consequence. And what it looks like to suffer from risks taken while driving distracted. If we can put down the phone, maybe we can all learn how to drive again. Don’t some people say they wish they were 16 again? This may be our chance.