The flu season is upon us and I hate to be so prescriptive, but when it comes to avoiding influenza, I feel like I have to be. I get the flu vaccine each year as does my entire family — I think you should, too. I’m passionate about vaccines and have had the luxury of blogging and deploying vaccine science education to the world since I began the Seattle Mama Doc blog in 2009. I’ve been particularly vocal about the flu shot and have leveraged traditional, digital and social media tools ever since I began. I’ve used my blog, book, Instagram, Facebook, Twitter, and my podcast to share information about recommendations and rationale for why a flu shot makes sense for every infant over 6 months, child, teen, and adult. Of anything I’ve learned over the years, it’s this: building public insight into why this annual flu vaccine recommendation makes sense, is a marathon…it’s not a little sprint. Influenza can be a nasty virus with life-threatening and life-ending complications and it’s an ongoing obligation to ensure everyone in this country understands ways to decrease risk.
Data is on our side that online efforts in social media are worthwhile for spreading valuable research, expertise, and education. Every parent wants their child to stay healthy and live long into adulthood. Those who decline/defer vaccinations or don’t get the flu vaccine are clearly no different in that regard when compared to parents who do immunize with flu vaccine. But levels of trust and understanding for the science of safety in vaccinations between the groups may differ.
Thankfully, new research shows these online efforts by doctors like me may help families understand rationale for immunizations, especially if moms were educated even before the baby was born. A study published this morning in Pediatrics leaves those of us sharing information online validated in our efforts.